CRM Automation Manager

Description

Fiverr is looking for a CRM Automation Manager to join our Growth Team.

We’re looking for someone who will be responsible for promoting and supporting
retention projects & tasks in multiple languages and in multiple regions,
aimed to increase the retention and conversion rates, influence uplifts of
customer value and engagement rates.

This person will be responsible for the company user engagement platform,
including omnichannel and multi-platform campaign and user-journey set-up and
optimization, creating and maintaining landing pages, data implementation, KPI
reports and monitoring.

We are looking for a motivated, technical, innovative, and results-driven
person, with a passion for marketing tech, user experience and optimization.

Responsibilities

* Daily work includes: operating an admin system, working with data, analyzing & reporting, testing, HTML coding, and QA
* Messaging workflow implementation process, and enhancements on existing and new flows
* Monitor campaign and related processes performance and make recommendations for improvement
* Translate business needs to technical processes in Retention systems
* Work with Retention, Product, R&D, BI, and other Marketing teams for any operational requirements
* Manage the Retention platform database, implement metrics, data validation, and monitor to measure and improve the CRM operational processes
* Build campaign segmentation, and agreed contact/business rules
* Design, build, QA, and deploy emails, landing pages, and other CRM communications in multiple languages
* Meet daily deadlines and objectives in a fast-paced environment

Requirements

* At least 2 years of experience with HTML and responsive design coding, specifically for emails – a must
* Familiarity with CMS concepts
* At least 2 years of experience with email marketing – a must
* Hands-on experience with campaign management/engagement platforms – a must
* Good working knowledge of data system concepts, databases, ETL processes, BI – a must
* Familiarity with multi lingual campaigns – an advantage
* Experience writing SQL – an advantage
* High level of English
* Ability to handle multiple tasks and perform under pressure

Short Description

Fiverr is looking for a CRM Automation Manager to join our Retention Team in
Tel Aviv!

PERKS

When you join our team, you're helping create opportunities for anyone in the
world to build their business, brand, or dream. Is there a more meaningful
benefit than that? To top it off we also have a tight-knit Fiverr employee
culture, team gatherings, a pretty amazing office-space (even if you're
working from home, we'll send the office to you), an opportunity to
participate in Fiverr's stock option plan, daily virtual workout inspirations,
ice cream delivered during hot summer months, and much more.

EQUAL OPPORTUNITIES

At Fiverr, we prioritize diversity. We celebrate difference and embed it into
every aspect of our workplace and product, as well as our community. Fiverr is
proud and committed to providing equal opportunity employment to all
individuals regardless of race, color, religion, sex, sexual orientation,
citizenship, national origin, disability, Veteran status, or any other
characteristic protected by law. In addition, Fiverr will provide
accommodation to individuals with disabilities or a special need.

מספר משרה: 8560

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