Mobile UA Manager- Asia Market

Come join Plarium’s awesome marketing department. Plarium is dedicated to
creating the best mobile and PC gaming experiences for our ever-increasing 290
million gamers worldwide. With over 20 games ranging from hardcore RPGs to
casual adventures, we have grown over the years to be leaders in high-quality
games played by an ever-growing community of gamers around the world.

2021 is set to be our most exciting year yet – we have a variety of new games
& projects in the pipeline – as such, the mobile UA team is expanding, and is
now in search of an experienced marketer to support in leading strategic
growth on the mobile UA team. If you love innovation, creativity, data &
technology, then this could be the right position to take you to the next
stage of your career!

Responsibilities:

* Manage a variety of different UA channels in the Asian market (including Facebook, Google, local agencies), ownership over specific activities
* Develop a strong understanding of the gaming industry in the Asian market, competition and marketing ecosystem
* Collaborate with ad-mon, product, analyst, research, studio & creative teams regularly on exciting, industry-first projects
* Research and initiate growth and innovation of various activities
* Analyze KPIs for ongoing optimization of paid acquisition to achieve volume, quality and ROI
* Data-centric role, where analytics form the foundation for strategy, optimization, goal setting
* Sharing feedback with design teams to drive strategy into the creative development of ads, brainstorming for new creative concepts etc.
* Develop new insights and process improvements for UA, analysis, and internal work-flows

What we expect:

* 1+ years mobile performance marketing experience- must
* Experience driving growth to mobile games through paid UA channels, experience with Google and FB – an advantage
* Deep understanding of the mobile ecosystem, Ad networks, exchanges, PPC platforms, preload, CPE/Offwall including tracking tools, attribution, technical integrations
* Exceptional analytical skills and experience working in a metrics-driven environment – must
* Advanced Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data manipulation) able to summarize large data sets into clear visuals
* Excellent communication skills in English, both verbal and written – must, Asian languages – an advantage
* Exceptional Business Development skills, high emotional intelligence in order to develop close collaboration with internal stakeholders as well as external partners
* Innovative – someone who thinks outside the box, always interested in the latest trends, building their own opportunities forward
* Gamer mentality – someone who appreciates the story, mechanics and progression of various kinds of games – big advantage
* Interest in the Asian market and specifics

מספר משרה: 8865

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