grow our intelligence
tools and analytics department.
This role will involve working with Internet-scale data across numerous
product and customer touch points, undertaking in-depth quantitative analysis
and building both tools and models to drive strategy.
The position requires a strong knowledge of BI solutions, data analytics, data
management and normalization, data modeling & visualization tools.
Responsibilities:
* The data expert: familiar with the full life-cycle of all data at Media Force – from data collection to processing to analytics.
* Develop comprehensive BI tools and solutions to empower business decisions, data integration, data analysis, and data modeling.
* Lead process around identifying and establishing complementary KPIs across existing business operations and new initiatives that align with overarching organizational goals.
* Extract data from multiple disparate data sources and combine them into meaningful outputs and visuals.
* Compile and translate large amounts of data into a data intelligence system.
* Build Business Intelligence tools and reporting that supports regular and ad hoc data needs and enhance automated solutions access to the data they need to better perform their jobs.
* Identify and develop optimization strategies to maximize conversion and revenuebased on trends in data.
* Define and implement measurement strategies that align with marketing, product and business objectives.
* Implement and troubleshoot analytics tracking code including page tags, conversion tracking, custom events, and ecommerce tracking.
* Create custom reports, visualizations and dashboards.
* Understand business users’ needs and translate them to technical requirements for deploying new tracking functionality.
* QA and testing of new tracking features/implementations.
* Articulate and present solutions and findings across multiple mediums (email, MS Word, PowerPoint, verbally, through visualization dashboards, infographics, etc).
Desired Skills and Experience:
* 7+ years of experience, preferably in business intelligence, analytics or relevant data driven support roles.
* Bachelor's or Master’s Degree in Marketing/Advertising/Engineering/Finance/Math or related field.
* Familiarity with SQL, statistical tools (e.g. SAS) and dashboard visualization tools (e.g. Tableau).
* Experience with Data Warehouses and DB-SQL queries, data retrieval systems.
* Experience working with multiple web analytics platforms.
* Ability to work with: HTML, JavaScript,and/or SQL.
* Knowledge of tag management solutions and mobile tracking platforms such as Adjust, Appsflyer or Tune.
* Strong ability to identify,troubleshoot, and resolve web tracking errors.
* Highly proficient with Excel.
* Excellent quantitative skills and attention to detail.
* Strong time management skills – ability to prioritize and meet deadlines.
* Diligent work ethic.
* Must be self-motivated and able to take the initiative to get the job done.
