platforms to join our Social team! This role will be responsible for the
strategy, planning, execution, and optimization of paid social campaigns.
Responsibilities
* Manage high budget and large-scale Facebook PPC campaigns, as well as additional channels such as Linkedin, Twitter, TikTok, Quora etc.
* Analyze and optimize campaigns constantly while maximizing performance improvement. A/B testing ad copy, creative types, retargeting, bid automation, etc.
* Collaborate with Head of Social, other team members, and other departments to plan, design & optimize campaigns.
* Optimize and manage budget and bids across campaigns, ad sets, and ads for all publishers to deliver positive return on marketing spend
* Channel measurement: tracking, monitoring, and optimizing performance against KPIs to understand effectiveness of strategies and identify opportunities
Qualifications
* +3 years of experience managing significant budgets ($100K and up) on social media.
* Hands-on experience with bid management, campaign creation and audience refinement using various social ad platforms
* Ability and willingness to work in West Coast time zone.
* Excellent excel skills.
