our Demand Generation team based in Tel Aviv.
As the ABM Manager, you will work closely with our Corporate Marketing, Sales,
Product, BI, BizOps and Design teams to contribute to the development and
evolution of a fast-growing network security startup.
We are looking for a person that has experience managing ABM Strategy, knows
how to work with ABM platforms (6sense, Demandbase, influ2), is analytical and
has worked hands-on with Google Ads, Facebook, LinkedIn and many other
advertising platforms managing large budgets.
Job Description
As the Account-Based Marketing Manager, you will:
* Establish the ABM/ABX strategy from the ground up
* Lead the entire ABM strategy from A to Z; Planning, execution and reporting.
* Act as the project manager of the strategy and collaborate with different stakeholders; designers, content writers, SDRs, BDRs, AE’s and Account Managers.
* Collaborate with the content and design team to create the messaging and design of the whole strategy; use cases, ads, personas, etc.
* Own the online and offline strategy (campaigns, email automation, social media, chat, etc.)
* Create lists of strategic accounts based on the company KPIs and use the information to prioritize and design ABM campaigns
* Track and analyze results to show program effectiveness and continually optimize to improve ROI
* Leverage intent data tools and other leading martech to drive highly targeted prospects
* Partner closely with BDRs and AEs to communicate and deliver programs that resonate with prospects along the ABM funnel.
Requirements:
* Analytical, data-driven, technical
* Problem solver, not afraid of technical problems
* 1+ years of experience in ABM programs, working with ABM tools
* 2+ years of experience as a PPC Manager at a B2B SaaS tech company (Google Ads, Facebook, and LinkedIn) is a must
* 2+ years of experience in SaaS, (cybersecurity a huge advantage)
* Familiarity with relevant marketing tools: Marketo, Salesforce, GA, testing tools, etc.
* Proven excellent relationship building skills and collaboration
* Excellent Excel & data analysis skills (pivot tables, VLOOKUP, etc.)
* Excellent writing, communication, time management, and project management skills.
* Experienced in working with marketing and analytics tools such as Salesforce, Linkedin, FB, Google Analytics GTM, G data studio, Looker.
* Excellent spoken and written Hebrew & English
Perimeter 81 is an Equal Opportunity Employer and does not discriminate based
on race, religion, color, national origin, sex, sexual orientation, gender
identity, age, veteran status, or disability
