Corporate Marketing Director

Work Location: Holon, Israel – We work in a Hybrid working model (work from
home a few times a week)

About Us

Sapiens International Corporation (NASDAQ and TASE: SPNS) is a leading global
provider of software solutions for the insurance industry, with a growing
presence in the financial services sector. We offer integrated core software
solutions and business services, and a full digital suite for the property and
casualty/general insurance; life, pension, and annuities; and reinsurance
markets. Sapiens also services the workers’ compensation and financial and
compliance markets.

Our portfolio includes policy administration, billing, and claims;
underwriting, illustration and electronic application; reinsurance and
decision management software. Sapiens’ digital platform features customer and
agent portals, and a business intelligence platform. With a 30-year track
record of delivering to more than 600 organizations, Sapiens’ team of over
4,000 employees operates through our fully-owned subsidiaries in North
America, the United Kingdom, EMEA, and Asia Pacific. For more information:
www.sapiens.com.

Job Description

The candidate will be able to manage a dynamic and fast-moving marketing team,
including positioning and branding, GTM activities, awareness and demand gen.

The successful candidate will be responsible for:

* Sapiens corporate marketing – from messages and positioning, to execution of awareness and demand gen across different channels
* Marketing calendar of activities – physical and virtual – content, media and PRs
* Events strategy and execution, including all global events, trade shows and customers’ conferences
* Maintaining and updating the company’s website
* Leading an external SEO agency, including setting goals and objectives, approving campaigns and supervising ongoing activities
* All PR activities, internally and externally
* Analysts’ relations – including ongoing/periodic updates and briefs calls, engagements across webinars/events opportunities, etc.
* Content generation – including blog posts, articles, and bylines – through internal and external writer
* Managing and mentor a strong team of people, by recruiting, coaching and developing team members

Skills and Qualifications

* 7-10 years of experience in marketing positions, including 3-5 years managing a marketing team
* Excellent leadership, communication and decision-making skills, including the ability to mediate conflict
* Experience with digital and print marketing and content marketing
* Experience managing global events
* Familiarity with SEO and web traffic analysis
* Experience with written marketing collateral (white papers, eBooks, etc.) a plus
* Creative thinking and an eye for design
* Independent, self-starting work style

Sapiens is an E-Verified & Equal Opportunity/Affirmative Action Employer,
M/F/D/V.

מספר משרה: 8460

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