Surprise.com is on a mission to help people make a positive impact on
themselves, their teams, and their communities. Our flagship product, Surprise
for Teams™, is the world’s first and only SuccessOS™. Surprise for Teams makes
it fun and irresistible to perform better, which creates a positive, long-
lasting impact on people and their organizations.
We are searching for a strategic growth marketer to lead the team responsible
for new user acquisition across our digital platforms. This agile marketer
will lead strategy development, prioritize test and learn experiments, and
execute growth and retention initiatives with an eye toward building long-term
relationships with users.
This is a cross-functional team-leader role with high visibility. You'll work
alongside marketing leaders as well as the Product, Creative, and Data Science
teams. You'll report directly to the CEO and play a significant role in the
future success of Surprise.com!
What will you be doing?
* Leading all acquisition efforts to increase users and build ongoing relationships with Surprise;
* Developing and executing growth tests that will validate new product features or experiences;
* Optimizing conversion-rates, and establish best practices for paid growth;
* Driving growth of new products, including our new podcasts, iOS app, ezine, etc.;
* Recommending and implementing effective marketing tech stack to drive efficiencies and to optimize workflow;
* Developing annual and quarterly work plans that map to organizational objectives;
* Crafting quarterly OKRs for the growth team;
* Overseeing growth budget, reporting, and optimization;
* Partnering with data science to optimize paid, growth, and acquisition initiatives;
* Leading SEO/SEM, ensuring collaboration across teams, and spearhead testing/improvement roadmapping;
* Managing and developing team members day-to-day while providing growth and improvement opportunities in order to increase the output and efficiency of the team.
What are we looking for?
* Experience with B2C, multi-segment audience acquisition and retention;
* Ability to develop strategy as well as guide execution across various growth initiatives;
* Deep understanding of digital product launches, including apps, podcasts, etc.;
* Fluency in critical technologies, including CRM e.g. Hubspot), Looker, TapClicks, Google Analytics, etc.;
* Expert on both the front and back end of core paid media channels;
* Fluent in technical knowledge and able to communicate with non-technical audiences;
* Experience with running A/B tests at scale for growth;
* Prior experience evaluating and building growth marketing tech stacks;
* Ability to manage and track budgets;
* An agile, collaborative, team player;
* Strong people leader adept at building, guiding and growing teams;
* Thrives in a fast-paced, results-based organization.
What skills will come in handy?
* Being an analytical and creative thinker who can approach problems from a first-principles-based framework;
* Being an excellent communicator who can use compelling arguments to influence outcomes;
* Experience in a similar launcher role in another tech company;
* Experience working in a high-growth, early-stage startup.
About Us
At Surprise.com, we’re committed to hiring builders who are inspired by our
team’s guiding principle: to derive a tremendous sense of purpose from the
inner quest for excellence itself, being driven from within to make anything
we touch be the best it can be. We take pride in developing deep user
understanding, obsess about the details, and go the extra mile to show our
users we love them. We are first and foremost customer driven – engineering,
product and design collaborate as equals to create a phenomenal end user
experience. We’re also home for numerous internal teams building internally
facing tools for customer service, finance, and others, to keep the operation
afloat.
Benefits
* A team of extraordinary people, working hard to better themselves and further our mission;
* Competitive comp and equity;
* PTO, including vacation and sick days;
* And, of course, we get Surprises internally.
