Placer.ai is a fast-growing big data startup led by seasoned executives and
repeat entrepreneurs who are building the world's first "Google Analytics for
the physical world". Placer.ai's platform provides instant visibility into any
property in the U.S., presenting accurate details about visitation patterns
and demographic breakdowns of visitors. Placer.ai's customers can see where
visitors have been before, where they go afterwards, where they typically go
for sports, entertainment, groceries, etc., and what their interests are.
Placer.ai's A.I.-based SaaS platform replaces archaic solutions such as manual
surveys, installed cameras and other people-counting systems, creating a blue
ocean market of more than $100B.
Placer.ai has grown 3x year-over-year for the past 3 years, counting more than
500 paying customers across a range of industries, including 2 of the world's
top-10 retailers, 2 of the top-10 CPG firms worldwide, a world's top
hospitality firm, 2 of the world's top-10 commercial real estate (CRE) firms
and 2 of the world's top multinational asset managers and hedge funds.
Placer.ai has just raised $50M in Series B funding.
SUMMARY:
The Head of Brand Marketing will take responsibility over the continued growth
and development of Placer's brand and communications efforts. This includes
overseeing the ongoing execution and expansion of marketing efforts in PR,
partnerships, owned events, social media, content creation, design and more.
In addition, the Head of Brand Marketing will be expected to conceptualize and
launch new projects to drive brand awareness and help the marketing team
consistently reach its core goals and KPIs.
RESPONSIBILITIES:
* Play an active role in developing, sharpening and improving Placer's brand marketing strategy and execution
* Lead ongoing PR efforts to improve company visibility
* Drive an extensive content creation mechanism to help bring critical market insights to key audiences across channels
* Improve social media efforts to expand awareness and reach
* Lead marketing design priorities to ensure a strong and consistent visual identity
* Conceptualize and launch new marketing projects, concepts and campaigns to drive awareness and engagement
* Collaborate cross-functionally to bring brand marketing values and support to other departments
* Build out partnerships with key external stakeholders
* Work closely with key stakeholders to ensure brand efforts support wider marketing and company KPIs
* Lead a team of exceptional professionals to help them maximize their performance and professional development
REQUIREMENTS:
* Minimum of 6 years of proven Brand Marketing or Communications experience working for or with a technology company, including experience managing teams
* Native Level English communication skills in both writing and speaking
* A strong 'Get Things Done' approach and aptitude for leading by example
* Deep appreciation for collaboration and working cross functionally to drive results
* Strong creativity and enthusiasm for tackling complex challenges with innovative ideas
* A passion for content creation with experience leveraging video a strong plus
* Alignment with data driven marketing approaches – even for brand marketing
* Undergraduate degree
WHY JOIN PLACER.AI?
* Join a rocketship! We are pioneers of a new market that we are creating
* Take a central and critical role at Placer.ai
* Work with, and learn from, top-notch talent
* Competitive salary
* Excellent benefits
* Fully remote
Noteworthy Links To Learn More About Placer
* Placer.ai in a nutshell
* Placer.ai's recent $50M round B funding
* Placer.ai's data
* Placer.ai in the news
* COVID-19 Economic Recovery Dashboard
Placer.ai is an equal opportunity employer, and we are committed to building a
team culture that celebrates diversity and inclusion.
Placer.ai's applicants are considered solely based on their qualifications,
without regard to an applicant's disability or need for accommodation. Any
Placer.ai applicant who requires reasonable accommodations during the
application process should contact Placer.ai's Human Resources Department to
make the need for an accommodation known.
