Job Location: Tel Aviv, Israel
Argus is looking for a passionate Head of Content and Digital Marketing to
inspire and educate the business leaders of the world’s top Auto Manufacturers
companies by developing original, compelling, and valuable content on the
intersection between business processes, cyber security needs, and customer
journey.
As part of the Argus marketing team, the Head of Content and Digital Marketing
will oversee marketing content across multiple platforms and formats to drive
sales, engagement, retention, and lead generation for Argus business. The
right candidate is an expert in all things related to lead-gen content,
segmentation, and localization – including very strong writing and editing
skills.
Reporting to the VP Marketing & Strategic Alliances, and working closely with
the marketing, sales, research and product teams, the Head of Content and
Digital Marketingwill play a key role in creating and editing strategic
content that impacts the company bottom line.
Why Argus?
* Leading and well known brand in the automotive industry
* Securing over 60 million cars on the roads and working with dozen of the biggest global automakers OEMs
* Was acquired by Continental in 2017 and enjoys the power of top global automotive corporate
* Surrounded by top industry cyber security and automotive business and technology leaders
* 200 people and growing
Job description:
* Develop and edit a variety of content assets for the company digital campaigns and sales needs – aligned to persona and buyer journey – including case studies, blog posts, ebooks, infographics, white papers, email campaigns, thought leader interviews, social media and webinars.
* Be the focal point of any thought leadership and sales support content request, whether you are creating it, editing it, or supporting other content needs on the team.
* Use a variety of analytics tools to monitor content performance and optimize its business impact.
* Own and lead key content goals, such as increasing conversion rates in the sales funnel, growing blog subscribers, and LinkedIn followers, growing inbound organic traffic, and more.
* Create, monitor, and measure all digital marketing tactics including newsletters, SEO, Search Engine Management (SEM), digital advertising, automation tools and social media.
* Manage company website from content creation to implementation and maintenance
Desired Skills:
* 4 or more years’ experience working in a similar hi-tech marketing role – a MUST
* Cybersecurity content building experience – A Big Advantage!
* English mother tongue with an excellent written English and verbal communication skills – a MUST (writing samples will be requested upon application)
* Strong understanding of inbound marketing tactics, such as keyword research, content creation, social media monitoring and publishing, landing page optimization, email marketing and other forms of content marketing.
* A multi-tasker who is comfortable with the fast-paced environment of a rapidly growing company
* Adaptable/flexible — enjoys doing a variety of tasks
* Exceptional attention to detail and project management skills
Advantages:
* Google Adwords
* Google Search Console
* AB testing tools
* WordPress
* Hubspot
* Social Media monitoring experience
* Engaging content creation
Contact us at: jobs@argus-sec.com
