Automation Specialist to assist in the development and execution of our multi-
channel marketing strategy. You will be responsible for the technical aspects
of the marketing automation systems including, implementation, integrations,
QA, data auditing and finding viable solutions to technical requirements.
Responsibilities
* Hands-on involvement in all technical aspects of Elementor’s CRM stack
* Developing and maintaining designed HTML emails and templates (responsive & personalized)
* Ensuring effective and healthy deliverability of automation and broadcast campaigns using our CRM system (Braze)
* Executing technical implementation of industry best practices
* Building and QA-ing campaigns and journeys to ensure compliance using briefs, accurate tracking, programming guidelines, content strategy, and evolving standard methodologies
* Implementing tracking and reporting mechanisms to effectively monitor campaigns, share KPI’s and metrics with relevant stakeholders
Qualifications
* Advanced knowledge of HTML & CSS as it applies to emails.
* Experience in operating a complex marketing stack includes several systems and platforms, with the ability to pinpoint problems, and find solutions.
* Solid and up-to-date knowledge of current email marketing industry best practices, trends, and challenges (CAN-Spam/GDPR/CCPA compliance, responsive design, deliverability, testing, email performance metrics, etc.)
* Familiarity with Braze – a plus
* Strong knowledge in Liquid lang. with the ability to code, manipulate and troubleshoot templates – a plus
