design process. Using cutting-edge algorithms and data-driven decisions, Swapp
partners with top real estate developers to maximize building efficiency and
minimize construction costs.
We are looking for an energetic, hands-on, marketing lead to join our team in
this super-interesting role and become an important factor in the company's
growth.
About The Role
* Plan and execute a marketing and partnerships strategy for new and existing products and services
* Create and manage a calendar of events such as webinars, conferences and thought leadership contributions
* Conduct market research studies, Map the market through customers interviews and identify new business opportunities
* Generate and maintain the leads database
* Provide tools and materials to the sales team and the PR agency
* Create and manage the company's social media presence and website
* Manage and measure marketing campaigns
* Play a key role in defining and executing Swapp GTM strategy and messaging to clients
Requirements
* 3+ years of B2B / Saas marketing experience
* Experience bringing cutting-edge technology to market: driving company positioning, branding, launch messaging, lead gen programs, thought leadership, and content programs
* Team player; ability to work cross-functionally, great communication & presentation skills
* Experience in operating and managing demand generation channels such as Linkedin, Google Adwords, Google Display Ads, Facebook, Taboola/Outbrain.
* Familiarity with SEO and web traffic analysis
* Proven outstanding abilities to translate customer needs and market demand into sharp and compelling messaging, content, sales tools, and campaigns to help us meet our business goals
* Track record of identifying and seizing growth opportunities through integrated marketing campaigns
* Very strong English and Hebrew communication skills – verbal and writing
* Familiarity with marketing automation and Hubspot CRM – advantage
* Experience in managing budgets according to the company strategy
* Passion and knowledge of architecture and real estate – a big advantage
* Knowledge in video and photos editing – a big advantage
