Moon Active is one of the world's fastest-growing mobile game companies,
providing entertainment to millions of active users across the universe. The
company is headquartered in the heart of Tel Aviv.
As we expand, we're looking for a PPC Campaign Manager to join our amazing
Marketing team.
Responsibilities
* Manage, optimize and maximize ROI on large scale social media platforms (Facebook, Twitter, Instagram, YouTube, Twitch)
* Constant conversion performance improvement by A/B testing ad copy and creative types
* Make recommendations on campaign enhancements including retargeting, bid automation, etc
* Provide regular reporting and analysis of campaign performance
* Identify new opportunities, plan, test and implement new customer acquisition channels
* Help influence the strategy for several key digital marketing initiatives
Requirements
* +2 years of experience managing significant PPC budgets ($100K and up) on social media in a professional capacity (executing/managing a company’s social media efforts)
* Exceptional analytical and quantitative skills, Strong Excel skills
* Able to multitask and prioritize among many competing needs in a fast-paced, fluid environment, and ensure delivery dates are met
* Good working knowledge of current best practices in paid traffic
* Fluent Verbal and Written English Skills required
* A minimum of a Bachelor’s degree, preferably with an emphasis in marketing, business, computer science, math, or similar quantitative focus
An advantage
* Passion for mobile or free-to-play gaming
* Understanding of mobile attribution
