everyone, everywhere – every person, every organization, and every community
around the globe. This motivates us – inspires us – to do what we do. To make
what we make. To invent, and to reinvent. To engineer experiences that amaze.
We are transforming one of the largest industrial markets in the world – print
– by digitizing it.
HP Indigo’s business is multi-faceted spanning industrial hardware sales,
supplies annuities, maintenance & services and integrated partner solutions.
The business is inherently global, with 8000 presses at more than 5000
customer sites across 126 countries, making Indigo one of Israel’s top
exporters.
We are looking for a passionate Strategic Content Manager to join our Business
Development team:
The candidate we are looking for has strong written communication skills and
an innovative approach to content creation across a variety of media and
channels as well as developing strategic collaborations with relevant industry
leading magazines. The Content Strategist will be responsible for researching,
creating, writing, managing, and executing copy and content strategies that
will grow HP Indigo unique technology and our Community’s brand awareness and
engagement.
Reporting to the Head of Market Development, you will help to establish HP
Indigo unique technology as an thought leader in the fields of digital
printing, developing content across all stages of the buyer’s journey.
The ideal candidate will bring an approachable, engaging tone that will help
shape HP Indigo technology brand. Working closely with subject matter experts
and the product, sales and marketing teams, you will drive the development of
a wide range of content including blog posts, ebooks, research-based reports,
newsletters, webinars, infographics, videos, case studies, white papers and
more to fuel our demand generation strategy and drive measurable results. You
will support communications, public relations, and demand generation, and
social media activities as needed.
Responsibilities
* Build and execute a content roadmap to support the buyer’s journey
* Develop and maintain a rolling editorial and content calendar tied to key themes that support our overall go-to-market strategy and channels
* Drive thought leadership, prospect engagement, and quality leads
* Partner with our segment managers team, capturing their stories in the form of case studies, blog posts, and videos
* Partner with 3rd parties & leading magazines on content strategic plans
* Team closely with HP PR on content to support article placement and other awareness initiatives
Professional Skills
* BA/BS degree
* 5+ years’ experience in software / technology marketing
* Experience building online communities
* Excellent writing and storytelling skills
* Proven experience developing a range of content types to support key influencer and decision-maker personas
* Superior planning and organizational skills with a proven track record of managing freelance content developers
* Ability to collaborate and effectively work across an international organization
* Ability to work in a fast-paced environment with agility
* Strong sense of responsibility and ownership of work
* Ability to work independently as well as a high performing team member
* Critical thinker
* Experience with print industry (an advantage)
* Background in journalism, communications, engineering, or product development (an advantage)
* Interest in online communities, crowdsourcing, software
LI-POST
About HP
You’re out to reimagine and reinvent what’s possible—in your career as well as
the world around you.
So are we. We love taking on tough challenges, disrupting the status quo, and
creating what’s next. We’re in search of talented people who are inspired by
big challenges, driven to learn and grow, and dedicated to making a meaningful
difference.
HP is a technology company that operates in more than 170 countries around the
world united in creating technology that makes life better for everyone,
everywhere.
Our history: HP’s commitment to diversity, equity and inclusion – it's just
who we are.
From the boardroom to factory floor, we create a culture where everyone is
respected and where people can be themselves, while being a part of something
bigger than themselves. We celebrate the notion that you can belong at HP and
bring your authentic self to work each and every day. When you do that, you’re
more innovative and that helps grow our bottom line. Come to HP and thrive!
